I’ve been blogging since 2007.
My first website was Arch City Homes, and it was designed to get me hired by St. Louis real estate buyers and sellers. When I started getting good traffic to my site, I began using the website to market my real estate listings too.
It worked. I got hired by a lot of people and had great success at getting my listings sold.
But something changed.
I started focusing more on building Future Expat (this website) and spending less time on Arch City Homes. I partnered with another agent to service buyers and sellers, and as our business partnership started having challenges in 2012, I got out of the habit of posting regularly on both of my blogs.
I went from posting constantly on Arch City Homes for 4 years to almost not at all.
- 2008 – 124 posts
- 2009 – 117 posts
- 2010 – 95 posts
- 2011 – 123 posts
- 2012 – 67 posts
- 2013 – 42 posts
It is not surprising that my search engine traffic has plummeted. Google likes sites that are updated regularly. I know this. Even though I wasn’t doing it.
I really noticed the difference last summer. For the first time, my free summer concert post brought in significantly less traffic than the year before.
- 2010 – 13,495 pageviews
- 2011 – 17,779 pageviews
- 2012 – 20,060 pageviews
- 2013 – 5,197 pageviews
Why did my traffic crash so badly?
I know I’m not the only one. While traffic is constantly increasing on this website (because I’m working it every week!), I haven’t yet tackled Arch City Homes.
It seems so overwhelming to get started. Thankfully, Real Geeks put together a roadmap to help me (and you) get back on track. While there are a few real estate references in this infographic, the information applies to all websites and blogs.
I hope you find it as helpful as I did.